If the temps outside weren’t enough to heat up Sacramento, the end of the legislative session is sure to raise temperatures, as advocacy groups ramp up their actions and activism to get Governor Gavin Newsom to sign (or not) bills on his desk. Two groups attempting to push similar legislation, that either didn’t make it through the legislature or were vetoed last year, are the United Farm Workers union and the state’s fast food workers.
Members of the United Farm Workers union are marching 335 miles over 24 days, in the blistering heat from Delano to Sacramento, in support of a bill that would allow farmworkers to vote by mail in union elections (a similar bill, Assembly Bill 616, was vetoed by the Governor last year). The other group, as reported by CalMatters, are the fast food workers (working with SEIU’s Fight for $15 and a Union campaign) who spent two days rallying at the capitol in support of Assembly Bill 257 (which failed to pass the legislature last year) which would create a state-run council to negotiate wages, hours and work conditions for the entire fast food industry that employs over 700,000 people in California. However, just as workers are pushing for the legislation, the International Franchise Association and the California Restaurant Association are pushing back with a seven-figure ad buy that launched yesterday. The buy consists of two TV ads in English and one in Spanish, as well as radio and digital buys.